Its all about the spread project


So, Spreadable Media. I read those words and I instantly think about every possible network I know that contains a share button. And frankly that’s what it is in a nutshell. A media with the ability to spread. A media that is able to attract traffic. It can be a link to a website, a photo, a video, an audio piece, anything. It can even be as simple as a plain text. Now, in order for that piece of media to attract views and to be considered worthy of sharing and spreading, it has to be something that can get your attention in many individual and combined ways. It can for example be funny, horrible, sad, maybe it can have the element of surprise, or it can be more than one at the same time (surprising and horrible). It can be informative or even a simple comment about a (usually) popular artefact or person. It can be anything that can capture attention and makes you subconsciously think: “Oh, this is really something more people should view!” or even: “Oh, this is really cool. If I share it people will think I am cool too!”.

The truth is that those are two oversimplified thoughts and reactions, but accurate non the less. The information one can extract from those artefacts is really impressive. By targeting those artefacts one can discover more about demographics, about the “spread-path” the media followed so far being online and perhaps “fertile ground” on the web where this artefact can really become viral. Websites such as targeted groups consisted of people interested in that specific piece.

As cynical this may sound, spreadable media and social networking is an invaluable tool for a professional entering the industry. It is a window of opportunity that can help you spread you ideas, opinions and most importantly your work to the world. It is an opportunity to place your self among peers and other professionals.


As part of the Spreadable Media module, we are required to create such an artefact, presented through social, and not only, networks. The choice is free, we have to create an original artefact, upload it and monitor it’s spreadability, target out audience and document demographics.


Friday on the 28th of November was Black Friday. I thought I could create a funny themed Black Friday photo, upload it on the day, and monitor its spreadability. Timing is really important so I uploaded the photo just when the shops were nearly closed, so that I could theoretically attract more views. This is the picture I created, for which I will analyse the distribution and impact on another post.



For the second artefact I plan to combine two songs and merge then in to one. This will create a new song by using their music and lyrics. It is a time consuming process and the choice of the songs won’t be easy at all. Since I am targeting for the spreadability of the music artefact the songs will have to be carefully chosen.

An investigation in the most popular recent songs will be of great aid, since by using the current music-song trends in the industry will help my music piece to spread more and faster.

Being in the music industry for some time now during my studies and being a DJ for several years in the past, I thought I should work on a project as such. Using popular songs and the names of the original creators and artists involved in both productions in the title and as tags, will help to achieve my goal.

Both songs will have to comply by certain “rules” such as a very high number of views on Youtube (more than ten million is a very realistic goal), relatively recent and still quite popular.

For any news regarding Spreadable Media and my project, be patient and read future posts here.

More useful information on Spreadable Media.


Stats for 1st Artefact: 

Posted on Facebook :

Screen Shot 2014-12-18 at 00.52.24


Screen Shot 2014-12-18 at 00.49.25


Screen Shot 2014-12-18 at 00.50.46

Summary: This on did really bad. Despite my strategy to release it on the day as soon as the stores are closing in the UK, very few people viewed it. On the other hand, Black Friday is massive in the US so I should have posted it when the stores in America were closing.

All stats and summaries from my online presence in WordPress

Visitors and Views : It took me some time to realise what I have to post and In what way, but I think I am really making progress. I have started to attract visitors in daily basis and that is my goal: Keep the ones you have and keep attracting more.

Screen Shot 2014-12-18 at 00.38.10

Referrers: I got referrers from multiple sources and that’s proving that my attempt to unify my social profiles is paying off slowly but gradually.

Screen Shot 2014-12-18 at 00.32.21

Country views: I have visitors from few countries but UK and USA are really keen on my blog. I got some views from Greece as well but I am guessing those are just friends. Cyprus as well viewed my blog, which was unexpected.


Black Friday Audio Discounts / FREE Waves Plug-in!

Hello everyone!

Looks like we audio people got some pretty cool discounts and offers on Black Friday! That is very fortunate, as some plug-ins previously untouchable can be purchased as a bundle with great discount. Some companies even gave software for free! I must say, during the past years the audio industry seemed to be somewhat unaffected by the “Black Friday Discount Fever”. But this one, it is more that we could hope for.

What I have tried to do is gather the most worthy software offers still standing. Should you see something interesting or appealing, grab it asap as there is still a limited time before the offers expire. Enjoy!

Oh and by the way, scroll all the way down for a FREE Waves Plug-in!

This Black Friday, Waves is giving away a brand new plugin developed especially for you. It’s yours. FREE.



This is a list off all the special offers they are doing at the moment. Almost all their products are for a 50% discount including major software bundles. Worth it!

The offers include:








Native Instruments Introduces SESSION HORNS PRO



Ableton Live 9

Ableton Live 9 Suite Music Production Software
Save EUR 120 until Jan. 15th on Live 9 Suite!
All features
3000+ Sounds (54GB)
9 Instruments
40 Effects
Max for Live

EUR 599 Now is for: EUR 479

For the offer visit:


Black Friday

Get It Now
OneKnob Pumper
Instant ducking effect
Regular $80
Designed for achieving an instant ducking effect, OneKnob Pumper simulates sidechain compression, saving you the need to route the kick track to the sidechain input of a compressor.

Source: Internet

Important: This is a personal research for price comparison only. The information, products and pricing gathered in this blog post are for informative reasons only. There is no intention in advertising or in any way making profit from the products and companies mentioned.

Vinyl and Stylus at 1000 x Magnification

Here’s a neat image of a record and a stylus at 1000x magnification. It’s pretty incredible to see the etched grooves on the record up close and how they interact with the needle. I’ve always known how record players worked, but seeing the process magnified like this is way cool.

The photos come from Microscopic Images on Twitter.

Below, a record being played under a microscope:

Via Kottke

Posted by Tara McGinley on

Does Bitrate Really Make a Difference In My Music?

This is an article by Whitson Gordon I read the other day on LifeHacker. Contains some really useful information about audio quality. Worth a view.

Q: Dear Lifehacker,
I hear a lot of arguing about “lossless” and “lossy” music these days, but I’m having a hard time getting straight answers. Does bitrate really matter? Can most people tell the difference between high and low bitrate music files?

A: We understand your frustration. While you may have some idea about what bitrate is, the “can audiophiles really tell the difference” argument has raged on for quite some time, and it’s hard to get people to drop their egos and actually explain what these things mean and whether they really matter. Here’s a bit of information on bitrate and how it applies to our practical music listening experience.

What Is Bitrate?

You’ve probably heard the term “bitrate” before, and you probably have a general idea of what it means, but just as a refresher, it’s probably a good idea to get acquainted with its official definition so you know how all this stuff works. Bitrate refers to the number of bits—or the amount of data—that are processed over a certain amount of time. In audio, this usually means kilobits per second. For example, the music you buy on iTunes is 256 kilobits per second, meaning there are 256 kilobits of data stored in every second of a song.

Does Bitrate Really Make a Difference In My Music?

The higher the bitrate of a track, the more space it will take up on your computer. Generally, an audio CD will actually take up quite a bit of space, which is why it’s become common practice to compress those files down so you can fit more on your hard drive (or iPod, or Dropbox, or whatever). It is here where the argument over “lossless” and “lossy” audio comes in.

Lossless and Lossy Formats

When we say “lossless”, we mean that we haven’t really altered the original file. That is, we’ve ripped a track from a CD to our hard drive, but haven’t compressed it to the point where we’ve lost any data. It is, for all intents and purposes, the same as the original CD track.

More often than not, however, you probably rip your music as “lossy”. That is, you’ve taken a CD, ripped it to your hard drive, and compressed the tracks down so they don’t take up as much space. A typical MP3 or AAC album probably takes up 100MB or so. That same album in lossless format, though—such as FLAC or ALAC (also known as Apple Lossless) would take up closer to 300MB, so it’s become common practice to use lossy formats for faster downloading and more hard drive savings.

The problem is that when you compress a file to save space, you’re deleting chunks of data. Just like when you take a PNG screenshot of your computer screen, and compress it to a JPEG, your computer is taking the original data and “cheating” on certain parts of the image, making it mostly the same but with some loss of clarity and quality. Take the two images below as an example: the one on the right has clearly been compressed, and it’s quality has diminished as a result. (You’ll probably want to expand the image for a closer look to see the differences—look at the fox’s ears and nose).

Does Bitrate Really Make a Difference In My Music?

Remember, of course, that you’re still reaping the benefits of hard drive space with lossy music (which can make a big difference on a 32 GB iPhone), it’s just the tradeoff you make. There are different levels of lossiness, as well: 128kbps, for example, takes up very little space, but will also be lower quality than a larger 320kbps file, which is lower quality than an even larger 1,411 kbps file (which is considered lossless). However, there’s a lot of argument as to whether most people can even hear the difference between different bitrates.

Does It Really Matter?

Since storage has become so cheap, listening to higher-bitrate audio is starting to become a more popular (and practical) practice. But is it worth the time, effort, and space? I always hate answering questions this way, but unfortunately the answer is: it depends.

Does Bitrate Really Make a Difference In My Music?

Part of the equation is the gear you use. If you’re using a quality pair of headphonesor speakers, you’re privy to a large range of sound. As such, you’re more likely to notice certain imperfections that come with compressing music into lower bitrate files. You may notice that a certain level of detail is missing in low-quality MP3s; subtle background tracks might be more difficult to hear, the highs and lows won’t be as dynamic, or you might just plain hear a bit of distortion. In these cases, you might want to get a higher bitrate track.

If you’re listening to your music with a pair of crappy earbuds on your iPod, however, you probably aren’t going to notice a difference between a 128 kbps file and a 320 kbps file, let alone a 320 kbps file and a lossless 1,411 kbps file. Remember when I showed you the image a few paragraphs up, and noted that you probably had to enlarge it to see the imperfections? Your earbuds are like the shrunken-down version of the image: they’re going to make those imperfections harder to notice, since they won’t put out as big a range of sound.

The other part of the equation, of course, is your own ears. Some people may just not care enough, or may just not have the more attuned listening skills to tell the difference between two different bitrates. This is something you can develop over time, of course, but if you haven’t yet, then it doesn’t particularly matter what bitrate you use, does it? As with all things, go with what works best for you.

So how high of a bitrate should you use? Is 320kbps okay, or do you need to go lossless? The fact of the matter is that it’s very difficult to hear the difference between a lossless file and a 320kbps MP3 (though you can run this test to find out if you can hear the difference). You’d need some serious high-end gear, a very trained ear, and a certain type of music (like classical or jazz) to hear the difference. For the vast majority of people, 320kbps is more than adequate for listening. You don’t need to pain yourself with finding lossless copies of all your favorite songs. Photo by Marcin Wichary.

Other Things to Consider

Does Bitrate Really Make a Difference In My Music?

All that said, lossless file types do have their place. Lossless files are more futureproof, in the sense that you can always compress music down to a lossier format, but you can’t take lossy files back to lossless unless you re-rip the CD entirely. This is, again, one of the fundamental issues with online music stores: if you’ve built up a huge library of iTunes music and one day decide that you’d like it in a higher bitrate, you’ll have to buy it again, this time in CD form. You can’t just put data back where it’s been deleted. When possible, I always buy or rip in lossless just for backup purposes, but I’m a little overly obsessive—MP3 is a great standard, and it isn’t likely to change anytime soon, so unless you plan on converting your music at a later date, you’re probably fine just ripping or buying in MP3 format. Photo by Charlotte L.

All of this is merely scratching the surface of the audiophile’s challenge. There is of course a lot more to talk about, like variable bitrate and coding efficiency, but this should provide a simple introduction for the uninitiated. As I said before, it all depends on you, your hearing, and the gear you have at your disposal, so give it a shot. Compare two tracks side by side, try out some different audio formats for awhile, and see what it does for you. At the worst, you’ve spent a few hours listening to some of your favorite music—and isn’t that what this is all about anyway? Enjoy it!


P.S. Many of you undoubtedly have your own views on the subject, whether you’re a bitrate-hungry audiophile or if you belong to the “if I can hear it, it works for me” philosophy. Share your thoughts and experiences with us in the comments.

Originally found in:

Post Production Assignment

This is the second assignment for the Audio Post module that I will be doing some foley for. Basically, we have been given a video and we are required to use all of our previous knowledge on how professionals work and our skills on post to “dress” the video with sound. We have only the video and some background music audio files to work with. The rest is up to us. Sounds-effects placement, layering etc, Editing, audio manipulation in general, Mixing volume pan EQ compression etc.

So this is the clip we have been given I hope you are going to enjoy this more than we did when we first saw it. I mean, don’t get me wrong, it provides some excellent opportunities to really use our creativity, but the animation it self in terms of production is not good.

Right, I don’t want to say much, and I definitely don’t want you to form an opinion before you even have a chance to see it for your selves. So, here it is.

P.S. There are let’s say some hidden elements, I’ll call them “easter eggs”, which are hilarious. I do not intend to mention anything to the tutors just yet, maybe after the hand-in date for the assignments. If they knew this ” easter egg” was there I suspect they would never give that video to students anymore. Not that hard to notice btw.

By all means, don’t try to go for the tree and miss the forest here.

Elephant’s Dream Short Movie 2006

#audiopostproduction #audioassignment #foley #easteregg #shortfilm

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