IT’S ALL ABOUT THE SPEAD
So, Spreadable Media. I read those words and I instantly think about every possible network I know that contains a share button. And frankly that’s what it is in a nutshell. A media with the ability to spread. A media that is able to attract traffic. It can be a link to a website, a photo, a video, an audio piece, anything. It can even be as simple as a plain text. Now, in order for that piece of media to attract views and to be considered worthy of sharing and spreading, it has to be something that can get your attention in many individual and combined ways. It can for example be funny, horrible, sad, maybe it can have the element of surprise, or it can be more than one at the same time (surprising and horrible). It can be informative or even a simple comment about a (usually) popular artefact or person. It can be anything that can capture attention and makes you subconsciously think: “Oh, this is really something more people should view!” or even: “Oh, this is really cool. If I share it people will think I am cool too!”.
The truth is that those are two oversimplified thoughts and reactions, but accurate non the less. The information one can extract from those artefacts is really impressive. By targeting those artefacts one can discover more about demographics, about the “spread-path” the media followed so far being online and perhaps “fertile ground” on the web where this artefact can really become viral. Websites such as targeted groups consisted of people interested in that specific piece.
As cynical this may sound, spreadable media and social networking is an invaluable tool for a professional entering the industry. It is a window of opportunity that can help you spread you ideas, opinions and most importantly your work to the world. It is an opportunity to place your self among peers and other professionals.
SPREADABLE MEDIA PROJECT
As part of the Spreadable Media module, we are required to create such an artefact, presented through social, and not only, networks. The choice is free, we have to create an original artefact, upload it and monitor it’s spreadability, target out audience and document demographics.
THE FIRST ARTEFACT
Friday on the 28th of November was Black Friday. I thought I could create a funny themed Black Friday photo, upload it on the day, and monitor its spreadability. Timing is really important so I uploaded the photo just when the shops were nearly closed, so that I could theoretically attract more views. This is the picture I created, for which I will analyse the distribution and impact on another post.
THE SECOND ARTEFACT
For the second artefact I plan to combine two songs and merge then in to one. This will create a new song by using their music and lyrics. It is a time consuming process and the choice of the songs won’t be easy at all. Since I am targeting for the spreadability of the music artefact the songs will have to be carefully chosen.
An investigation in the most popular recent songs will be of great aid, since by using the current music-song trends in the industry will help my music piece to spread more and faster.
Being in the music industry for some time now during my studies and being a DJ for several years in the past, I thought I should work on a project as such. Using popular songs and the names of the original creators and artists involved in both productions in the title and as tags, will help to achieve my goal.
Both songs will have to comply by certain “rules” such as a very high number of views on Youtube (more than ten million is a very realistic goal), relatively recent and still quite popular.
For any news regarding Spreadable Media and my project, be patient and read future posts here.
More useful information on Spreadable Media.
Stats for 1st Artefact:
Posted on Facebook :
Summary: This on did really bad. Despite my strategy to release it on the day as soon as the stores are closing in the UK, very few people viewed it. On the other hand, Black Friday is massive in the US so I should have posted it when the stores in America were closing.
All stats and summaries from my online presence in WordPress
Visitors and Views : It took me some time to realise what I have to post and In what way, but I think I am really making progress. I have started to attract visitors in daily basis and that is my goal: Keep the ones you have and keep attracting more.
Referrers: I got referrers from multiple sources and that’s proving that my attempt to unify my social profiles is paying off slowly but gradually.
Country views: I have visitors from few countries but UK and USA are really keen on my blog. I got some views from Greece as well but I am guessing those are just friends. Cyprus as well viewed my blog, which was unexpected.