Presentation In Emerging Technologies

Link to my work and Online presence

During the past two months we were instructed to elaborate and increase our online presence in Emerging Technologies module. Most of the work I did was related to expanding my professional profile and gain friends-followers-visitors from my chosen industry.

Strategies:

  • I promote myself as much as I can, try to get into conversations and blogs or groups relevant to the industry.
  • I use as many relevant #hashtags as possible
  • Link all of my profiles together with the use of direct hyperlink buttons
  • Try to maintain a unified theme background – layout – and information wise
  • Use the same name and nickname throughout my sites
  • Try to post or upload artefacts often in an effort to stay active
  • Post-tweet-share information on technologies, workflows and news trying to link with other professionals
  • Always insert media on posts and tweets to support text and make them more appealing to the reader
  • Keeping my account layouts smart, posts are compact on the point. This has been also achieved by choosing same color palette images and videos for my posts.

Here is a link to my presentation which includes detailed information on my social media project and graphs that analyse the visitors, views and precentage of views per social platform : 

Pecha kucha presentation

Enjoy and comment!

Hooray #Survey Time!

Hello there!

I am writing a report on Post Production in which I am studying several sound effect purposes and sound design elements. I am researching the background of sound design in film, and I am doing a comparison of two movies: King Kong 1933 and King Kong 2005. The report is performing an analysis on the sound design elements of the movies and is comparing techniques and technologies used in both films. This way, a clear demonstration of the progress of audio manipulation in the industry through time will be achieved.

With this survey, which I urge you to take, I can collect the data I need for my report. It only takes 5 minutes, and I promise you it’s really fun if you are into movies! Enjoy!

Hit the survey Icon to begin!

    

EDIT: This survey has been now closed. A great thank you for all of you who took part.

Star Trek Vs Gravity Sound Design

While doing a bit of research for my report assignment on sound design, I stumbled upon how the sound design department is required to make choices either of artistic or scientific nature. This is often a dilemma in Sci-Fi films, where entire scenes are being supposingly shot in space. Space is Vacuum. Empty. No air, no nothing. Sound waves its impossible to travel without that mean. So,

NO SOUND IN SPACE!

Then, how come all those movies have laser blasts, explosions, spaceship noise audible on them? That’s because the artistic nature supersedes the scientific. It just sounds better and some times more realistic than reality itself!


The Sound of “Star Trek”

The “Star Trek” sound team including Supervising Sound Editor Mark Stoeckinger, Supervising Sound Editor Alan Rankin, Sound Designer Scott Gershin, Sound Designer Ann Scibelli, and Sound Designer Tim Walston talk about the approach and sound design behind the eleventh film based on the Star Trek franchise directed by J.J. Abrams.


How the sound masters of “Gravity” broke the rules to make noise in a vacuum

Sound designer Glenn Freemantle and re-recording mixer Skip Lievsay reveal the film’s sonic secrets. A film in which the audience would hear sound effects the same way the characters did. In space there’s no air to transmit vibrations, so that means total silence — unless you’re touching something and your body itself serves as the conduit.

Glenn Freemantle: It was at that point that we decided to do the sound design from the perspective of touch through vibration, and contact, in the whole film. Right from the beginning. We did that type of thing that you see right on that first little temp mix. Obviously we went and elaborated, and we shot loads and loads of stuff and you know, tried to refine the whole thing, but that was the beginning of the concept.

Source: theverge.com, vimeo, slate.comsoundworkscollection.com

Multitracks for Practice

New to the audio Industry? Want to create a showreel? Got all your new shiny software and really want to get your hands on it but you have no tracks? You were hopping to use your recordings to create a portfolio and realised they are just horrible?

Well, here are some very helpful links with access to a wide variety of multitracks!

Improve your skills gaining experience mixing.

  1. The Mix Academy (plus monthly videos, tutorials, community & more)
  2. Dueling Mixes (plus monthly tutorials, webinars & more)
  3. Cambridge MT (huge archive)
  4. Mix Notes (bundle of six genres)

#KICKSTARTER CAMPAIGN LAUNCHED FOR DESKTOP #VINYL CUTTER

2014 has been an incredible year for vinyl. Sales in the UK are at an 18-year high, vinyl-only boutique labels are popping up everywhere, and now we have the Desktop Record Cutter (DRC) poised to hit the market, allowing users to cut high quality vinyl at home for a relatively affordable price.

The DRC allows users to press their music onto wax in a matter of minutes utilizing what the company calls a ‘turn-key’ stereo cutting technology. Created by Australian inventor Paul Butler Tayar and his Machina Pro team, they are trying to raise a mere $10,000 AUS in order to expand the infrastructure of the project, create more machines and drive the price down from it’s current sum of $6,500 AUS per unit.

“The goal amount reached will dictate pricing,” notes Tayar on their Kickstarter page. “This is the most exciting part to us, if we all get involved, we can make the DRC more attainable for everybody.”

While Vestax threw their hat into the ring years ago with the VRX-2000, a machine that was loved by some but came with a hostile price tag, the DRC could make the splash that its predecessor failed to. With vinyl being where it is today, the obvious market is up-and-coming, small distribution imprints looking to keep their production in-house, and wealthy DJs with an insatiable white label fetish.

For more information on the specific workings of the machine visit the Kickstarter page.

[Image: DRC]
Source: http://mixmag.net/words/news/kickstarter-campaign-launched-for-desktop-vinyl-cutter

UK annual vinyl sales hit 1m for first time since 1996

UK annual vinyl sales hit 1m for first time since 1996

Vinyl sales in the UK have passed the one million mark for the first time in almost two decades, the Official Charts Company has confirmed.

Last year’s total was 780,674, and with the main Christmas shopping period still to come, this year’s figure could rise to 1.2m by the end of December.

Sales last peaked over the million mark back in 1996.

Vinyl sales in the UK have passed the one million mark for the first time in almost two decades, the Official Charts Company has confirmed.

Last year’s total was 780,674, and with the main Christmas shopping period still to come, this year’s figure could rise to 1.2m by the end of December.

Sales last peaked over the million mark back in 1996.

“We have entered an exciting best-of-all-worlds era where there is space and scope for all kinds of music to be discovered and enjoyed in every type of way, including on vinyl once again,” said BPI’s Gennaro Castaldo. “Many of us assumed it had become an obsolete format, but while the flame may have flickered, it never quite went out, and we are now seeing a burgeoning resurgence in demand led by exciting new acts such as Royal Blood that is likely to keep vinyl on our high streets for many more years to come.”

Official Charts chief executive, Martin Talbot, added: “In scoring the biggest opening week for a vinyl album this millennium, Pink Floyd’s The Endless River illustrates the British public’s renewed love for this format, which is on course to become a £20million business this year – an incredible turnaround from barely £3m just five years ago. This resurgence also underlines music fans’ continuing fascination with the album.”

Compared to the ten per cent share of the music market accounted for by audio streaming, vinyl’s increased sales still show the sector as relatively niche, with a share of just two per cent.

Topping the 2014 year-to-date chart are Arctic Monkeys with their fifth Number 1 studio album, AM (pictured), followed by Jack White, with Lazaretto, at 2.

Pink Floyd’s The Endless River sold over 6,000 vinyl copies in its first week on sale, making in the fastest-selling vinyl album of the century so far, and the third best-selling vinyl of the year to date.

Royal Blood’s self-titled debut, which in August became the fastest-selling rock debut in three years, is at 4, followed by Oasis – the only act to appear in the 1996, 2014 and current Top 10 best-sellers – with Definitely Maybe, at 5.

by Adam Savage

Original Source: http://www.audioprointernational.com/news/read/uk-annual-vinyl-sales-hit-1m-for-first-time-since-1997/07695

How speakers make sound

An A M A Z I N G representation of how speakers emit sound. Usually “audio people” are aware of  the functionality of loudspeakers but the rest of the world doesn’t care as long it works. The truth is, very few manage to have a look inside a speaker, and as most are non transparent, they are just a box that plays music.

Speakers (also called loudspeakers) push and pull surrounding air molecules in waves that the human ear interprets as sound. You could even say that hearing is movement detection. So what makes a speaker travel back and forth at just the right rate and distance, and how does that make sound?

View the full animation on: http://animagraffs.com/loudspeaker/

Creation by: Jacob O’Neal

THE SECOND ARTEFACT

Dark Horse Vs Burn

For the second artefact I have combined two songs and merge then in to one. This created a new song by using their music and lyrics. I consulted Youtube‘s Most Popular Pop Videos for the choice since I am targeting for the spreadability of the music artefact. Many very well known songs are on that list but I eded up in two. By picking songs by the current music-song trends in the industry will help my music piece to spread more and faster. The first song is by Katy Perry ft Juicy J and the second by Ellie Goulding. Katy’s Dark Horse has as by today 704.198.971 views and Ellie’s Burn 384.068.674 making them both extremely popular.

I also consulted a song key finder software to help me identify the key of the songs so that I could check if they are harmonically compatible. This helped me in refining my options and thus ending with those two songs instead of others. Both songs are from the same key: Bbm.

The main issue was the Bpm incompatibility, were Burn has much faster tempo. I edited them using Pro Tools although I think Audacity would be a much better choice in the end, I also used elastic audio to time stretch Burn in order to match the Dark Horse Bpm, but unfortunately that had decremental effects on Ellie’s already extremely processed vocals.

I included tags in Youtube such as: Mash-up, Music, Remix, Katy Perry, Ellie Goulding, Dark Horse, Burn etc.


Do not confuse a mash-up for a remix.

A mashup (also mesh, mash up, mash-up, blend etc.) is a song or composition created by blending two or more pre-recorded songs, usually by overlaying the vocal track of one song seamlessly over the instrumental track of another.

Source: Wikipedia. Link: http://en.wikipedia.org/wiki/Mashup_%28music%29


ADDITION:  

Stats for 2nd Artefact: 

Posted on Youtube.

Like, Don’t Like, Comments, Shares,

Demographics

And search: More than half views we attracted from Facebook

Screen Shot 2014-12-18 at 01.09.18

109 Views, 161 views according to the minutes being watched and 1 Follower. Visitors heard the song more than once. Either they hate it or enjoy it!

Screen Shot 2014-12-18 at 01.09.06

Posted on Facebook:

220 people were reached by my post. I uploaded it in a music group I have FBR Radio. Its the webpage of my radio station. Not active at the moment unfortunately. I got 13 likes as well!

Screen Shot 2014-12-18 at 01.08.04

A friend really likes it he posted it him self on his page and tagged me!

Screen Shot 2014-12-18 at 01.07.30


Summary: I hoped the second artefact would do better than the first. I used really popular songs, I posted It, tweeted about it as well, tagged it properly. I posted it on Youtube on wednesday afternoon round 20:00 pm hoping that I will get attention from UK and US. You can read more about my strategy here: https://toniavl.wordpress.com/2014/11/30/its-all-about-the-spread-project/   

I realised people are really unpredictable in what they choose to view and share. Had I posted it another week would probably give me totally different results.