#KICKSTARTER CAMPAIGN LAUNCHED FOR DESKTOP #VINYL CUTTER

2014 has been an incredible year for vinyl. Sales in the UK are at an 18-year high, vinyl-only boutique labels are popping up everywhere, and now we have the Desktop Record Cutter (DRC) poised to hit the market, allowing users to cut high quality vinyl at home for a relatively affordable price.

The DRC allows users to press their music onto wax in a matter of minutes utilizing what the company calls a ‘turn-key’ stereo cutting technology. Created by Australian inventor Paul Butler Tayar and his Machina Pro team, they are trying to raise a mere $10,000 AUS in order to expand the infrastructure of the project, create more machines and drive the price down from it’s current sum of $6,500 AUS per unit.

“The goal amount reached will dictate pricing,” notes Tayar on their Kickstarter page. “This is the most exciting part to us, if we all get involved, we can make the DRC more attainable for everybody.”

While Vestax threw their hat into the ring years ago with the VRX-2000, a machine that was loved by some but came with a hostile price tag, the DRC could make the splash that its predecessor failed to. With vinyl being where it is today, the obvious market is up-and-coming, small distribution imprints looking to keep their production in-house, and wealthy DJs with an insatiable white label fetish.

For more information on the specific workings of the machine visit the Kickstarter page.

[Image: DRC]
Source: http://mixmag.net/words/news/kickstarter-campaign-launched-for-desktop-vinyl-cutter

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UK annual vinyl sales hit 1m for first time since 1996

UK annual vinyl sales hit 1m for first time since 1996

Vinyl sales in the UK have passed the one million mark for the first time in almost two decades, the Official Charts Company has confirmed.

Last year’s total was 780,674, and with the main Christmas shopping period still to come, this year’s figure could rise to 1.2m by the end of December.

Sales last peaked over the million mark back in 1996.

Vinyl sales in the UK have passed the one million mark for the first time in almost two decades, the Official Charts Company has confirmed.

Last year’s total was 780,674, and with the main Christmas shopping period still to come, this year’s figure could rise to 1.2m by the end of December.

Sales last peaked over the million mark back in 1996.

“We have entered an exciting best-of-all-worlds era where there is space and scope for all kinds of music to be discovered and enjoyed in every type of way, including on vinyl once again,” said BPI’s Gennaro Castaldo. “Many of us assumed it had become an obsolete format, but while the flame may have flickered, it never quite went out, and we are now seeing a burgeoning resurgence in demand led by exciting new acts such as Royal Blood that is likely to keep vinyl on our high streets for many more years to come.”

Official Charts chief executive, Martin Talbot, added: “In scoring the biggest opening week for a vinyl album this millennium, Pink Floyd’s The Endless River illustrates the British public’s renewed love for this format, which is on course to become a £20million business this year – an incredible turnaround from barely £3m just five years ago. This resurgence also underlines music fans’ continuing fascination with the album.”

Compared to the ten per cent share of the music market accounted for by audio streaming, vinyl’s increased sales still show the sector as relatively niche, with a share of just two per cent.

Topping the 2014 year-to-date chart are Arctic Monkeys with their fifth Number 1 studio album, AM (pictured), followed by Jack White, with Lazaretto, at 2.

Pink Floyd’s The Endless River sold over 6,000 vinyl copies in its first week on sale, making in the fastest-selling vinyl album of the century so far, and the third best-selling vinyl of the year to date.

Royal Blood’s self-titled debut, which in August became the fastest-selling rock debut in three years, is at 4, followed by Oasis – the only act to appear in the 1996, 2014 and current Top 10 best-sellers – with Definitely Maybe, at 5.

by Adam Savage

Original Source: http://www.audioprointernational.com/news/read/uk-annual-vinyl-sales-hit-1m-for-first-time-since-1997/07695

How speakers make sound

An A M A Z I N G representation of how speakers emit sound. Usually “audio people” are aware of  the functionality of loudspeakers but the rest of the world doesn’t care as long it works. The truth is, very few manage to have a look inside a speaker, and as most are non transparent, they are just a box that plays music.

Speakers (also called loudspeakers) push and pull surrounding air molecules in waves that the human ear interprets as sound. You could even say that hearing is movement detection. So what makes a speaker travel back and forth at just the right rate and distance, and how does that make sound?

View the full animation on: http://animagraffs.com/loudspeaker/

Creation by: Jacob O’Neal

THE SECOND ARTEFACT

Dark Horse Vs Burn

For the second artefact I have combined two songs and merge then in to one. This created a new song by using their music and lyrics. I consulted Youtube‘s Most Popular Pop Videos for the choice since I am targeting for the spreadability of the music artefact. Many very well known songs are on that list but I eded up in two. By picking songs by the current music-song trends in the industry will help my music piece to spread more and faster. The first song is by Katy Perry ft Juicy J and the second by Ellie Goulding. Katy’s Dark Horse has as by today 704.198.971 views and Ellie’s Burn 384.068.674 making them both extremely popular.

I also consulted a song key finder software to help me identify the key of the songs so that I could check if they are harmonically compatible. This helped me in refining my options and thus ending with those two songs instead of others. Both songs are from the same key: Bbm.

The main issue was the Bpm incompatibility, were Burn has much faster tempo. I edited them using Pro Tools although I think Audacity would be a much better choice in the end, I also used elastic audio to time stretch Burn in order to match the Dark Horse Bpm, but unfortunately that had decremental effects on Ellie’s already extremely processed vocals.

I included tags in Youtube such as: Mash-up, Music, Remix, Katy Perry, Ellie Goulding, Dark Horse, Burn etc.


Do not confuse a mash-up for a remix.

A mashup (also mesh, mash up, mash-up, blend etc.) is a song or composition created by blending two or more pre-recorded songs, usually by overlaying the vocal track of one song seamlessly over the instrumental track of another.

Source: Wikipedia. Link: http://en.wikipedia.org/wiki/Mashup_%28music%29


ADDITION:  

Stats for 2nd Artefact: 

Posted on Youtube.

Like, Don’t Like, Comments, Shares,

Demographics

And search: More than half views we attracted from Facebook

Screen Shot 2014-12-18 at 01.09.18

109 Views, 161 views according to the minutes being watched and 1 Follower. Visitors heard the song more than once. Either they hate it or enjoy it!

Screen Shot 2014-12-18 at 01.09.06

Posted on Facebook:

220 people were reached by my post. I uploaded it in a music group I have FBR Radio. Its the webpage of my radio station. Not active at the moment unfortunately. I got 13 likes as well!

Screen Shot 2014-12-18 at 01.08.04

A friend really likes it he posted it him self on his page and tagged me!

Screen Shot 2014-12-18 at 01.07.30


Summary: I hoped the second artefact would do better than the first. I used really popular songs, I posted It, tweeted about it as well, tagged it properly. I posted it on Youtube on wednesday afternoon round 20:00 pm hoping that I will get attention from UK and US. You can read more about my strategy here: https://toniavl.wordpress.com/2014/11/30/its-all-about-the-spread-project/   

I realised people are really unpredictable in what they choose to view and share. Had I posted it another week would probably give me totally different results.

Its all about the spread project

IT’S ALL ABOUT THE SPEAD

So, Spreadable Media. I read those words and I instantly think about every possible network I know that contains a share button. And frankly that’s what it is in a nutshell. A media with the ability to spread. A media that is able to attract traffic. It can be a link to a website, a photo, a video, an audio piece, anything. It can even be as simple as a plain text. Now, in order for that piece of media to attract views and to be considered worthy of sharing and spreading, it has to be something that can get your attention in many individual and combined ways. It can for example be funny, horrible, sad, maybe it can have the element of surprise, or it can be more than one at the same time (surprising and horrible). It can be informative or even a simple comment about a (usually) popular artefact or person. It can be anything that can capture attention and makes you subconsciously think: “Oh, this is really something more people should view!” or even: “Oh, this is really cool. If I share it people will think I am cool too!”.

The truth is that those are two oversimplified thoughts and reactions, but accurate non the less. The information one can extract from those artefacts is really impressive. By targeting those artefacts one can discover more about demographics, about the “spread-path” the media followed so far being online and perhaps “fertile ground” on the web where this artefact can really become viral. Websites such as targeted groups consisted of people interested in that specific piece.

As cynical this may sound, spreadable media and social networking is an invaluable tool for a professional entering the industry. It is a window of opportunity that can help you spread you ideas, opinions and most importantly your work to the world. It is an opportunity to place your self among peers and other professionals.


SPREADABLE MEDIA PROJECT

As part of the Spreadable Media module, we are required to create such an artefact, presented through social, and not only, networks. The choice is free, we have to create an original artefact, upload it and monitor it’s spreadability, target out audience and document demographics.


THE FIRST ARTEFACT

Friday on the 28th of November was Black Friday. I thought I could create a funny themed Black Friday photo, upload it on the day, and monitor its spreadability. Timing is really important so I uploaded the photo just when the shops were nearly closed, so that I could theoretically attract more views. This is the picture I created, for which I will analyse the distribution and impact on another post.

draft


THE SECOND ARTEFACT

For the second artefact I plan to combine two songs and merge then in to one. This will create a new song by using their music and lyrics. It is a time consuming process and the choice of the songs won’t be easy at all. Since I am targeting for the spreadability of the music artefact the songs will have to be carefully chosen.

An investigation in the most popular recent songs will be of great aid, since by using the current music-song trends in the industry will help my music piece to spread more and faster.

Being in the music industry for some time now during my studies and being a DJ for several years in the past, I thought I should work on a project as such. Using popular songs and the names of the original creators and artists involved in both productions in the title and as tags, will help to achieve my goal.

Both songs will have to comply by certain “rules” such as a very high number of views on Youtube (more than ten million is a very realistic goal), relatively recent and still quite popular.

For any news regarding Spreadable Media and my project, be patient and read future posts here.

More useful information on Spreadable Media.


ADDITION:  

Stats for 1st Artefact: 

Posted on Facebook :

Screen Shot 2014-12-18 at 00.52.24

9gag:

Screen Shot 2014-12-18 at 00.49.25

WordPress:

Screen Shot 2014-12-18 at 00.50.46

Summary: This on did really bad. Despite my strategy to release it on the day as soon as the stores are closing in the UK, very few people viewed it. On the other hand, Black Friday is massive in the US so I should have posted it when the stores in America were closing.


All stats and summaries from my online presence in WordPress

Visitors and Views : It took me some time to realise what I have to post and In what way, but I think I am really making progress. I have started to attract visitors in daily basis and that is my goal: Keep the ones you have and keep attracting more.

Screen Shot 2014-12-18 at 00.38.10

Referrers: I got referrers from multiple sources and that’s proving that my attempt to unify my social profiles is paying off slowly but gradually.

Screen Shot 2014-12-18 at 00.32.21

Country views: I have visitors from few countries but UK and USA are really keen on my blog. I got some views from Greece as well but I am guessing those are just friends. Cyprus as well viewed my blog, which was unexpected.

Black Friday Audio Discounts / FREE Waves Plug-in!

Hello everyone!

Looks like we audio people got some pretty cool discounts and offers on Black Friday! That is very fortunate, as some plug-ins previously untouchable can be purchased as a bundle with great discount. Some companies even gave software for free! I must say, during the past years the audio industry seemed to be somewhat unaffected by the “Black Friday Discount Fever”. But this one, it is more that we could hope for.

What I have tried to do is gather the most worthy software offers still standing. Should you see something interesting or appealing, grab it asap as there is still a limited time before the offers expire. Enjoy!

Oh and by the way, scroll all the way down for a FREE Waves Plug-in!

This Black Friday, Waves is giving away a brand new plugin developed especially for you. It’s yours. FREE.

SLATE DIGITAL:  http://www.slatedigital.com/


NATIVE INSTRUMENTS: http://www.native-instruments.com/en/products/special-offer/

This is a list off all the special offers they are doing at the moment. Almost all their products are for a 50% discount including major software bundles. Worth it!

The offers include:

TRAKTOR PRO 2

             

KONTAKT 5

RAZOR

         

REAKTOR 5

SESSION HORNS PRO

Native Instruments Introduces SESSION HORNS PRO

ACTION STRINGS


ABLETON: www.ableton.com 

Ableton Live 9

Ableton Live 9 Suite Music Production Software
Save EUR 120 until Jan. 15th on Live 9 Suite!
All features
3000+ Sounds (54GB)
9 Instruments
40 Effects
Max for Live

EUR 599 Now is for: EUR 479

For the offer visit: https://www.ableton.com/en/live/new-in-9/


WAVES: http://bit.ly/1w4amRv

Black Friday

  • 20% OFF WHEN YOU BUY 2 PLUGINS
  • 25% OFF WHEN YOU BUY 3 PLUGINS
  • 30% OFF WHEN YOU BUY 4 PLUGINS OR MORE
Get It Now
OneKnob Pumper
Instant ducking effect
Regular $80
Designed for achieving an instant ducking effect, OneKnob Pumper simulates sidechain compression, saving you the need to route the kick track to the sidechain input of a compressor.
IT’S DUCKIN’ AWESOME!

Source: Internet

Important: This is a personal research for price comparison only. The information, products and pricing gathered in this blog post are for informative reasons only. There is no intention in advertising or in any way making profit from the products and companies mentioned.

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