Tag Archives: Spreadable Media

Presentation In Emerging Technologies

Link to my work and Online presence

During the past two months we were instructed to elaborate and increase our online presence in Emerging Technologies module. Most of the work I did was related to expanding my professional profile and gain friends-followers-visitors from my chosen industry.


  • I promote myself as much as I can, try to get into conversations and blogs or groups relevant to the industry.
  • I use as many relevant #hashtags as possible
  • Link all of my profiles together with the use of direct hyperlink buttons
  • Try to maintain a unified theme background – layout – and information wise
  • Use the same name and nickname throughout my sites
  • Try to post or upload artefacts often in an effort to stay active
  • Post-tweet-share information on technologies, workflows and news trying to link with other professionals
  • Always insert media on posts and tweets to support text and make them more appealing to the reader
  • Keeping my account layouts smart, posts are compact on the point. This has been also achieved by choosing same color palette images and videos for my posts.

Here is a link to my presentation which includes detailed information on my social media project and graphs that analyse the visitors, views and precentage of views per social platform : 

Pecha kucha presentation

Enjoy and comment!



Dark Horse Vs Burn

For the second artefact I have combined two songs and merge then in to one. This created a new song by using their music and lyrics. I consulted Youtube‘s Most Popular Pop Videos for the choice since I am targeting for the spreadability of the music artefact. Many very well known songs are on that list but I eded up in two. By picking songs by the current music-song trends in the industry will help my music piece to spread more and faster. The first song is by Katy Perry ft Juicy J and the second by Ellie Goulding. Katy’s Dark Horse has as by today 704.198.971 views and Ellie’s Burn 384.068.674 making them both extremely popular.

I also consulted a song key finder software to help me identify the key of the songs so that I could check if they are harmonically compatible. This helped me in refining my options and thus ending with those two songs instead of others. Both songs are from the same key: Bbm.

The main issue was the Bpm incompatibility, were Burn has much faster tempo. I edited them using Pro Tools although I think Audacity would be a much better choice in the end, I also used elastic audio to time stretch Burn in order to match the Dark Horse Bpm, but unfortunately that had decremental effects on Ellie’s already extremely processed vocals.

I included tags in Youtube such as: Mash-up, Music, Remix, Katy Perry, Ellie Goulding, Dark Horse, Burn etc.

Do not confuse a mash-up for a remix.

A mashup (also mesh, mash up, mash-up, blend etc.) is a song or composition created by blending two or more pre-recorded songs, usually by overlaying the vocal track of one song seamlessly over the instrumental track of another.

Source: Wikipedia. Link: http://en.wikipedia.org/wiki/Mashup_%28music%29


Stats for 2nd Artefact: 

Posted on Youtube.

Like, Don’t Like, Comments, Shares,


And search: More than half views we attracted from Facebook

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109 Views, 161 views according to the minutes being watched and 1 Follower. Visitors heard the song more than once. Either they hate it or enjoy it!

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Posted on Facebook:

220 people were reached by my post. I uploaded it in a music group I have FBR Radio. Its the webpage of my radio station. Not active at the moment unfortunately. I got 13 likes as well!

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A friend really likes it he posted it him self on his page and tagged me!

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Summary: I hoped the second artefact would do better than the first. I used really popular songs, I posted It, tweeted about it as well, tagged it properly. I posted it on Youtube on wednesday afternoon round 20:00 pm hoping that I will get attention from UK and US. You can read more about my strategy here: https://toniavl.wordpress.com/2014/11/30/its-all-about-the-spread-project/   

I realised people are really unpredictable in what they choose to view and share. Had I posted it another week would probably give me totally different results.

Its all about the spread project


So, Spreadable Media. I read those words and I instantly think about every possible network I know that contains a share button. And frankly that’s what it is in a nutshell. A media with the ability to spread. A media that is able to attract traffic. It can be a link to a website, a photo, a video, an audio piece, anything. It can even be as simple as a plain text. Now, in order for that piece of media to attract views and to be considered worthy of sharing and spreading, it has to be something that can get your attention in many individual and combined ways. It can for example be funny, horrible, sad, maybe it can have the element of surprise, or it can be more than one at the same time (surprising and horrible). It can be informative or even a simple comment about a (usually) popular artefact or person. It can be anything that can capture attention and makes you subconsciously think: “Oh, this is really something more people should view!” or even: “Oh, this is really cool. If I share it people will think I am cool too!”.

The truth is that those are two oversimplified thoughts and reactions, but accurate non the less. The information one can extract from those artefacts is really impressive. By targeting those artefacts one can discover more about demographics, about the “spread-path” the media followed so far being online and perhaps “fertile ground” on the web where this artefact can really become viral. Websites such as targeted groups consisted of people interested in that specific piece.

As cynical this may sound, spreadable media and social networking is an invaluable tool for a professional entering the industry. It is a window of opportunity that can help you spread you ideas, opinions and most importantly your work to the world. It is an opportunity to place your self among peers and other professionals.


As part of the Spreadable Media module, we are required to create such an artefact, presented through social, and not only, networks. The choice is free, we have to create an original artefact, upload it and monitor it’s spreadability, target out audience and document demographics.


Friday on the 28th of November was Black Friday. I thought I could create a funny themed Black Friday photo, upload it on the day, and monitor its spreadability. Timing is really important so I uploaded the photo just when the shops were nearly closed, so that I could theoretically attract more views. This is the picture I created, for which I will analyse the distribution and impact on another post.



For the second artefact I plan to combine two songs and merge then in to one. This will create a new song by using their music and lyrics. It is a time consuming process and the choice of the songs won’t be easy at all. Since I am targeting for the spreadability of the music artefact the songs will have to be carefully chosen.

An investigation in the most popular recent songs will be of great aid, since by using the current music-song trends in the industry will help my music piece to spread more and faster.

Being in the music industry for some time now during my studies and being a DJ for several years in the past, I thought I should work on a project as such. Using popular songs and the names of the original creators and artists involved in both productions in the title and as tags, will help to achieve my goal.

Both songs will have to comply by certain “rules” such as a very high number of views on Youtube (more than ten million is a very realistic goal), relatively recent and still quite popular.

For any news regarding Spreadable Media and my project, be patient and read future posts here.

More useful information on Spreadable Media.


Stats for 1st Artefact: 

Posted on Facebook :

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Summary: This on did really bad. Despite my strategy to release it on the day as soon as the stores are closing in the UK, very few people viewed it. On the other hand, Black Friday is massive in the US so I should have posted it when the stores in America were closing.

All stats and summaries from my online presence in WordPress

Visitors and Views : It took me some time to realise what I have to post and In what way, but I think I am really making progress. I have started to attract visitors in daily basis and that is my goal: Keep the ones you have and keep attracting more.

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Referrers: I got referrers from multiple sources and that’s proving that my attempt to unify my social profiles is paying off slowly but gradually.

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Country views: I have visitors from few countries but UK and USA are really keen on my blog. I got some views from Greece as well but I am guessing those are just friends. Cyprus as well viewed my blog, which was unexpected.